A GUIDE TO
DATAMATICS BRAND

LOGO

Datamatics logos represent Datamatics brand. We have two logos, a Primary Logo and a Responsive Logo. Both the logos have the vibrancy of our core Datamatics Red color. The logos are reflection of Datamatics for a new world.

The Primary Logo is minimalistic while maintaining continuity with the previous logo through its font and has a sharper focus on ‘DATAMATICS’. We have retained the vibrancy of the brand color by bringing it into the font.

In the increasing digital world and shrinking screen sizes, logos are no longer “one size fits all”. Therefore the Responsive Logo will act as a substitute to the Primary Logo when there is scarcity of space, e.g. mobile screens, favicons etc. Here we have carried forward the key elements of our logo which are the ‘D’ of DATAMATICS and the RED from our brand color.

Every reproduction of the logos must be clear, crisp and un-distorted to ensure that people properly identify with Datamatics.

Download Logo Kit

PROPORTION

The proportion of the Primary Logo is 7.75 : 1. This means if the height of the 'D' in Datamatics is x, then the width of the Primary Logo is 7.75 x.

The proportion of the Responsive Logo is 1 : 1. This means the height of the Responsive Logo is equal to its width.

CLEAR SPACE

In order to ensure the prominence and legibility of the Logos, a clear space around the Logos is required at all times. If the height of the 'D' in Datamatics logo equals x, then the space on all the four sides of the Primary and Responsive Logos is 1 x. The line surrounding the identity shown indicates the clear space and is not meant to be printed.

MINIMUM SIZE

The minimum size for the Primary Logo in print is 20 mm and the minimum size for the Responsive Logo in print is 5 mm. Both the Logos are scalable and there is no limit to the maximum size.

The minimum size for the Primary Logo in digital is 80 px and the minimum size for the Responsive Logo in digital is 15 px. Both the Logos are scalable and there is no limit to the maximum size.

The Responsive Logo has to be used as a substitute to the Primary Logo for print as well as digital wherever there is space constraint and usage of the Primary Logo is not advisable (less than 20mm in print or 80px in digital).

LOGO ON COLOR

The Primary Logo in Datamatics Red should be on a white background. Apart from this a black Logo on white background or white Logo on Datamatics Red or black backgrounds can also be used. The Responsive Logo in Datamatics Red should be used on a white background, and a white Responsive Logo should be used on Datamatics Red background. 

WHAT TO AVOID

It is crucial that the Logos are always used correctly, and not misused in any way. This will ensure a consistent look across all Datamatics brand applications. On the right hand side are examples of what to avoid while using the Datamatics Logos.

PRIMARY BRAND COLORS

Our primary brand colors are Datamatics RED, WHITE, and BLACK. They are used to provide accessibility, simplicity, and consistency throughout all the brand communications.

SECONDARY BRAND COLORS

Besides the primary color palette, there is a secondary color palette that can be used where additional colors may be required. They should be used sparingly to maintain meaning and potency.

BRAND FONT

Gilroy is a typeface that is inspired by geometric lettering bringing freshness and clarity to our communication. It is modern, contemporary and versatile. The entire font family has been designed with expansive weights, which work beautifully across all mediums, from headlines to body text.

Gilroy will be used primarily for print (creatives, collaterals, stationery, etc) and website.

USAGE OF BRAND FONT

SYSTEM FONT

Calibri is a system font that is pre-installed on PCs for internal usage. It will be used for emails, bodycopy of documents and presentations.

USAGE OF SYSTEM FONT